Registration of Trademarks in Ecuador

The term «trademark» applies to all signs, enabling customers to differentiate in the market, products or services from a particular company.

The signs may be verbal, written, mixed, figurative, three-dimensional sound, smell. Examples of brands: Coca Cola, Manicho, artifacts, Bondex, El Comercio, etc..

The protection of a trademark is valid for 10 years and can be renewed indefinitely for the same period.